Introduction
When we hear about cyber-crime, we often imagine far-off threat actors setting complex traps to mess with huge organizations.
We often think of universities as places for research, discovery, and education — not targets for cyberattacks. In recent years, however, colleges and academic institutions have become some of the most frequently breached organizations.
This rise in academic cyberattacks matters, not just to the students and people who work there, but also to anyone with a connection to the affected institution.
Most people think of online ads as annoying, but not dangerous. A banner pops up. A video auto-plays. A sponsored link slides into your search results. Most of the time, you scroll past it and move on.
At the same time, we’ve become very familiar with personalized ads that use our prior search history to determine what might pique our interests.