The 5 keys to collecting customer data securely

A major aspect of business is meeting people’s wants. To understand people’s wants, businesses collect and analyze customer information. At the same time, businesses need to follow data privacy regulations. Violating these regulations can mean fines, penalties, and loss of customer trust. To avoid such consequences, you need to know the five keys to collecting […]

How to collect customer data effectively

Businesses have more access to customer data these days, thanks to customer analytics tools being more affordable and powerful than ever. However, a lot of data is unnecessary and can take up precious memory space. To ensure that your insights are relevant and useful, you must have a well-defined data collection system in place. Customer […]